Words sell, persuade, and engage — and skilled content writers and copywriters are in high demand to create the content that powers marketing and communications. This program equips participants with practical content writing and copywriting skills, covering how to write compelling content and copy that connects and converts.
As content drives digital marketing and communications, writing skills are highly valued. This course combines content writing with copywriting technique and introduces emerging trends in content and copy.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand content and copywriting concepts
- Distinguish content writing and copywriting
- Understand the audience and purpose
- Apply persuasive writing principles
- Write compelling headlines
- Structure content effectively
- Write for the web
- Apply SEO writing basics
- Write marketing copy
- Write for social media
- Write emails and newsletters
- Write blogs and articles
- Apply tone and brand voice
- Edit and refine copy
- Apply calls to action
- Apply emerging trends in content and copy
Course Outline
- Module 1: Content & Copywriting Concepts
- Module 2: Content Writing vs Copywriting
- Module 3: Understanding Audience & Purpose
- Module 4: Persuasive Writing Principles
- Module 5: Writing Compelling Headlines
- Module 6: Structuring Content Effectively
- Module 7: Writing for the Web
- Module 8: SEO Writing Basics
- Module 9: Writing Marketing Copy
- Module 10: Writing for Social Media
- Module 11: Emails & Newsletters
- Module 12: Blogs & Articles
- Module 13: Tone & Brand Voice
- Module 14: Editing & Refining Copy
- Module 15: Emerging Trends: Content & Copy
Who Should Attend
This course is ideal for marketers, communications staff, aspiring writers, and anyone who wants to write compelling content and copy. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
