When crisis strikes, how an organisation communicates can save or destroy its reputation — and preparation is everything. This program equips participants with practical crisis communication and reputation management skills, covering how to prepare for, respond to, and recover from crises while protecting reputation.
As reputational risk grows, crisis communication skills are highly valued. This course combines crisis communication with reputation management and introduces emerging trends in crisis and reputation.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand crisis communication concepts
- Understand types of crises
- Understand reputation and its value
- Identify crisis risks
- Build a crisis communication plan
- Establish a crisis team
- Develop crisis messages
- Apply crisis response principles
- Communicate in the first hours
- Manage stakeholders in crisis
- Manage media in crisis
- Manage social media in crisis
- Apply spokesperson skills under pressure
- Recover and rebuild reputation
- Learn from crises
- Apply emerging trends in crisis and reputation
Course Outline
- Module 1: Crisis Communication Concepts
- Module 2: Types of Crises
- Module 3: Reputation & Its Value
- Module 4: Identifying Crisis Risks
- Module 5: Building a Crisis Communication Plan
- Module 6: Establishing a Crisis Team
- Module 7: Developing Crisis Messages
- Module 8: Crisis Response Principles
- Module 9: Communicating in the First Hours
- Module 10: Managing Stakeholders in Crisis
- Module 11: Managing Media in Crisis
- Module 12: Managing Social Media in Crisis
- Module 13: Spokesperson Skills Under Pressure
- Module 14: Recovering & Rebuilding Reputation
- Module 15: Emerging Trends: Crisis & Reputation
Who Should Attend
This course is intended for PR and communications professionals, leaders, and spokespersons who want to manage crisis communication and protect reputation. A basic communications foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
