Digital channels are where customers spend their time, and mastering digital marketing and social media is essential to reaching and engaging them today. This program equips participants with practical digital marketing and social media skills, covering how to plan and run campaigns across the key digital channels.
As marketing shifts ever more online, digital skills are in strong demand. This course combines digital marketing with social media practice and introduces emerging trends in digital marketing.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand digital marketing concepts
- Understand the digital landscape
- Develop a digital marketing strategy
- Understand the customer journey online
- Apply website and landing pages
- Understand search engine optimisation
- Apply search engine marketing
- Understand social media marketing
- Plan social media content
- Manage social media channels
- Apply paid social advertising
- Apply email marketing
- Apply content marketing
- Measure digital marketing with analytics
- Optimise digital campaigns
- Apply emerging trends in digital marketing
Course Outline
- Module 1: Digital Marketing Concepts
- Module 2: The Digital Landscape
- Module 3: Digital Marketing Strategy
- Module 4: The Online Customer Journey
- Module 5: Websites & Landing Pages
- Module 6: Search Engine Optimisation
- Module 7: Search Engine Marketing
- Module 8: Social Media Marketing
- Module 9: Planning Social Media Content
- Module 10: Managing Social Media Channels
- Module 11: Paid Social Advertising
- Module 12: Email Marketing
- Module 13: Content Marketing
- Module 14: Measuring with Analytics
- Module 15: Emerging Trends: Digital Marketing
Who Should Attend
This course is ideal for marketers, business owners, and anyone who wants practical skills in digital marketing and social media. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
