Strong media relationships and skilled press management help organisations earn coverage, shape the narrative, and build credibility. This program equips participants with practical media relations and press management skills, covering how to work with the media and manage press effectively.
As earned media remains powerful, media relations skills are highly valued. This course combines media relations with press management technique and introduces emerging trends in media engagement.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand media relations concepts
- Understand how the media works
- Understand journalists’ needs
- Build media relationships
- Develop newsworthy stories
- Write effective press releases
- Develop press kits and materials
- Pitch stories to the media
- Manage media enquiries
- Prepare for interviews
- Deliver effective interviews
- Manage press conferences
- Apply spokesperson skills
- Monitor and evaluate coverage
- Manage negative coverage
- Apply emerging trends in media engagement
Course Outline
- Module 1: Media Relations Concepts
- Module 2: How the Media Works
- Module 3: Understanding Journalists’ Needs
- Module 4: Building Media Relationships
- Module 5: Developing Newsworthy Stories
- Module 6: Writing Effective Press Releases
- Module 7: Press Kits & Materials
- Module 8: Pitching Stories to the Media
- Module 9: Managing Media Enquiries
- Module 10: Preparing for Interviews
- Module 11: Delivering Effective Interviews
- Module 12: Managing Press Conferences
- Module 13: Spokesperson Skills
- Module 14: Monitoring & Evaluating Coverage
- Module 15: Emerging Trends: Media Engagement
Who Should Attend
This course is intended for PR and communications professionals, spokespersons, and anyone who works with the media. A basic PR foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
