Social media is where brands build their voice, community, and reputation — and managing it strategically is now essential to communications and marketing. This program equips participants with practical social media management and strategy skills, covering how to plan, create, manage, and measure social media that builds audience and impact.
As social media shapes brand and reputation, these skills are highly valued. This course combines social media strategy with practical management and introduces emerging trends in social media.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand social media management concepts
- Understand the social media landscape
- Develop a social media strategy
- Set social media goals
- Understand the audience
- Choose the right platforms
- Develop a content strategy
- Plan a content calendar
- Create engaging content
- Build and grow community
- Manage engagement and conversations
- Handle comments and issues
- Apply paid social basics
- Measure social media performance
- Manage social media risk and reputation
- Apply emerging trends in social media
Course Outline
- Module 1: Social Media Management Concepts
- Module 2: The Social Media Landscape
- Module 3: Developing a Social Media Strategy
- Module 4: Setting Social Media Goals
- Module 5: Understanding the Audience
- Module 6: Choosing the Right Platforms
- Module 7: Content Strategy
- Module 8: Planning a Content Calendar
- Module 9: Creating Engaging Content
- Module 10: Building & Growing Community
- Module 11: Managing Engagement & Conversations
- Module 12: Handling Comments & Issues
- Module 13: Paid Social Basics
- Module 14: Measuring Social Media Performance
- Module 15: Emerging Trends: Social Media
Who Should Attend
This course is ideal for communications, marketing, and PR staff, and anyone responsible for managing social media for an organisation. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
