Content is how modern brands attract, educate, and build trust with audiences over time — but only with a clear strategy behind it. This program equips participants with practical content strategy and marketing skills, covering how to plan, create, and manage content that builds audience and drives results.
As content marketing becomes central, these skills are highly valued. This course combines content strategy with practical content marketing and introduces emerging trends in content.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand content marketing concepts
- Understand the value of content
- Set content marketing goals
- Understand the audience and personas
- Develop a content strategy
- Map content to the customer journey
- Plan content types and formats
- Build a content calendar
- Create valuable content
- Apply SEO and discoverability
- Distribute and promote content
- Repurpose content effectively
- Build and grow an audience
- Measure content performance
- Optimise content over time
- Apply emerging trends in content
Course Outline
- Module 1: Content Marketing Concepts
- Module 2: The Value of Content
- Module 3: Setting Content Goals
- Module 4: Audience & Personas
- Module 5: Developing a Content Strategy
- Module 6: Mapping Content to the Journey
- Module 7: Content Types & Formats
- Module 8: Building a Content Calendar
- Module 9: Creating Valuable Content
- Module 10: SEO & Discoverability
- Module 11: Distributing & Promoting Content
- Module 12: Repurposing Content
- Module 13: Building & Growing an Audience
- Module 14: Measuring Content Performance
- Module 15: Emerging Trends: Content
Who Should Attend
This course is intended for marketers, communicators, and business owners who want to plan and run effective content marketing. A basic marketing foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
