How an organisation communicates with its own people shapes engagement, alignment, and culture as much as anything it says to the outside world. This program equips participants with practical internal communications skills, covering how to plan, create, and deliver communications that inform, engage, and connect employees.
As employee communication becomes strategically vital, these skills are highly valued. This course combines internal communications strategy with practical delivery and introduces emerging trends in employee communication.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand internal communications concepts
- Understand the role of internal comms
- Link internal comms to strategy and culture
- Identify internal audiences
- Develop an internal comms plan
- Craft clear key messages
- Choose internal channels
- Apply digital and intranet channels
- Communicate leadership messages
- Drive employee engagement through comms
- Communicate change effectively
- Encourage two-way communication
- Support manager communication
- Measure internal comms effectiveness
- Build a communication culture
- Apply emerging trends in employee communication
Course Outline
- Module 1: Internal Communications Concepts
- Module 2: The Role of Internal Comms
- Module 3: Linking Comms to Strategy & Culture
- Module 4: Identifying Internal Audiences
- Module 5: Developing an Internal Comms Plan
- Module 6: Crafting Key Messages
- Module 7: Choosing Internal Channels
- Module 8: Digital & Intranet Channels
- Module 9: Communicating Leadership Messages
- Module 10: Driving Engagement Through Comms
- Module 11: Communicating Change
- Module 12: Encouraging Two-Way Communication
- Module 13: Supporting Manager Communication
- Module 14: Measuring Internal Comms
- Module 15: Emerging Trends: Employee Communication
Who Should Attend
This course is intended for communications and HR professionals, and managers responsible for communicating with employees. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
