Facing the media — on camera, on air, or in print — is a high-stakes moment where preparation and skill make all the difference. This program equips participants with practical media interview and spokesperson skills, covering how to prepare for, handle, and excel in media interviews while staying on message.
As organisations need confident spokespeople, these skills are highly valued. This course combines media interview technique with spokesperson practice and introduces emerging trends in media engagement.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand media interview concepts
- Understand the spokesperson role
- Understand how journalists work
- Prepare for media interviews
- Develop key messages
- Apply message discipline and bridging
- Handle different interview formats
- Perform in TV and video interviews
- Perform in radio and audio interviews
- Handle print and online interviews
- Manage body language and voice
- Stay calm under pressure
- Handle tough and hostile questions
- Avoid common interview mistakes
- Manage interviews in a crisis
- Apply emerging trends in media engagement
Course Outline
- Module 1: Media Interview Concepts
- Module 2: The Spokesperson Role
- Module 3: How Journalists Work
- Module 4: Preparing for Media Interviews
- Module 5: Developing Key Messages
- Module 6: Message Discipline & Bridging
- Module 7: Different Interview Formats
- Module 8: TV & Video Interviews
- Module 9: Radio & Audio Interviews
- Module 10: Print & Online Interviews
- Module 11: Body Language & Voice
- Module 12: Staying Calm Under Pressure
- Module 13: Handling Tough & Hostile Questions
- Module 14: Avoiding Common Mistakes
- Module 15: Emerging Trends: Media Engagement
Who Should Attend
This course is intended for spokespersons, executives, PR professionals, and anyone who represents their organisation in media interviews. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
