Winning business often comes down to a compelling proposal or bid that stands out from the competition and convinces the buyer. This program equips participants with practical proposal and bid writing skills, covering how to plan, write, and present persuasive proposals and competitive bids that win.
As competitive bidding grows, proposal and bid writing skills are highly valued. This course combines proposal writing with bid management and introduces emerging trends in bidding.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand proposal and bid writing concepts
- Understand the bid and tender process
- Decide whether to bid
- Analyse the requirements and RFP
- Understand the buyer’s needs and criteria
- Develop the win strategy
- Structure a winning proposal
- Write a compelling executive summary
- Present solutions and value
- Demonstrate capability and evidence
- Address evaluation criteria
- Develop pricing presentation
- Write persuasively and clearly
- Review, polish, and submit bids
- Present and follow up
- Apply emerging trends in bidding
Course Outline
- Module 1: Proposal & Bid Writing Concepts
- Module 2: The Bid & Tender Process
- Module 3: The Bid/No-Bid Decision
- Module 4: Analysing Requirements & RFPs
- Module 5: Understanding Buyer Needs & Criteria
- Module 6: Developing the Win Strategy
- Module 7: Structuring a Winning Proposal
- Module 8: The Executive Summary
- Module 9: Presenting Solutions & Value
- Module 10: Demonstrating Capability & Evidence
- Module 11: Addressing Evaluation Criteria
- Module 12: Pricing Presentation
- Module 13: Writing Persuasively & Clearly
- Module 14: Reviewing, Polishing & Submitting
- Module 15: Emerging Trends: Bidding
Who Should Attend
This course is intended for sales, business development, and bid professionals who write proposals and competitive bids. A basic writing or sales foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
