Reputation takes years to build and moments to damage — and managing emerging issues before they escalate is one of the most valuable communications disciplines. This program equips participants with practical reputation and issues management skills, covering how to protect reputation and manage issues proactively.
As reputation drives trust and value, these skills are highly valued. This course combines reputation management with issues management and introduces emerging trends in reputation.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand reputation and issues concepts
- Understand what drives reputation
- Understand the value of reputation
- Distinguish issues and crises
- Identify and monitor issues
- Assess and prioritise issues
- Build an issues management process
- Develop holding and response positions
- Engage stakeholders on issues
- Manage issues before escalation
- Communicate proactively
- Monitor reputation and sentiment
- Manage online reputation
- Build reputation resilience
- Learn and improve from issues
- Apply emerging trends in reputation
Course Outline
- Module 1: Reputation & Issues Concepts
- Module 2: What Drives Reputation
- Module 3: The Value of Reputation
- Module 4: Issues vs Crises
- Module 5: Identifying & Monitoring Issues
- Module 6: Assessing & Prioritising Issues
- Module 7: An Issues Management Process
- Module 8: Holding & Response Positions
- Module 9: Engaging Stakeholders on Issues
- Module 10: Managing Issues Before Escalation
- Module 11: Communicating Proactively
- Module 12: Monitoring Reputation & Sentiment
- Module 13: Managing Online Reputation
- Module 14: Building Reputation Resilience
- Module 15: Emerging Trends: Reputation
Who Should Attend
This course is intended for PR, communications, and reputation professionals, and leaders who want to protect reputation and manage issues. A basic communications foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
