Growing and diversifying exports lifts economies, and helping firms reach and compete in markets is central to that goal. This Program equips professionals to develop exports and improve market access.

Designed for manager-level export staff, the Program reflects international export development and market access practice worldwide. It is directly applicable to expanding exports in any context.


Course Objectives

Upon the successful completion of this program, attendees will be able to:

  • Understand export development and market access
  • Analyse export potential and competitiveness
  • Identify target markets
  • Understand market access requirements
  • Address tariffs and non-tariff barriers
  • Meet standards and certification
  • Develop export strategies
  • Support exporters and SMEs
  • Strengthen export value chains
  • Develop export products and branding
  • Apply export finance and insurance
  • Promote exports and trade missions
  • Use trade agreements for market access
  • Manage export logistics and procedures
  • Measure export performance
  • Apply emerging trends in export development

Course Outline

  • Module 1: Export Development & Market Access
  • Module 2: Export Potential & Competitiveness
  • Module 3: Identifying Target Markets
  • Module 4: Market Access Requirements
  • Module 5: Tariffs & Non-Tariff Barriers
  • Module 6: Standards & Certification
  • Module 7: Export Strategies
  • Module 8: Supporting Exporters & SMEs
  • Module 9: Export Value Chains
  • Module 10: Export Products & Branding
  • Module 11: Export Finance & Insurance
  • Module 12: Export Promotion & Trade Missions
  • Module 13: Trade Agreements for Market Access
  • Module 14: Export Logistics & Procedures
  • Module 15: Emerging Trends: Export Development

Who Should Attend

This Program is designed for export development, trade promotion, and commerce managers and Program staff at manager level in trade ministries, agencies, and development organisations internationally.


Registration & Inquiry

Registration and Inquiry

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