Public relations shapes how an organisation is seen, building and protecting the reputation that underpins trust and success. This program gives participants a solid foundation in public relations, covering the principles, tools, and practices used to manage relationships with the public and the media.
As reputation becomes ever more valuable, PR skills are highly valued. This course combines PR fundamentals with practical application and introduces emerging trends in modern public relations.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand public relations concepts
- Understand the role of PR
- Distinguish PR from advertising and marketing
- Identify PR publics and stakeholders
- Develop PR objectives
- Develop key messages
- Plan PR campaigns
- Apply media relations
- Write press releases
- Build media relationships
- Manage events and sponsorships
- Apply digital and social PR
- Manage internal communications
- Manage reputation
- Measure PR effectiveness
- Apply emerging trends in modern public relations
Course Outline
- Module 1: Public Relations Concepts
- Module 2: The Role of PR
- Module 3: PR vs Advertising & Marketing
- Module 4: PR Publics & Stakeholders
- Module 5: PR Objectives
- Module 6: Developing Key Messages
- Module 7: Planning PR Campaigns
- Module 8: Media Relations
- Module 9: Writing Press Releases
- Module 10: Building Media Relationships
- Module 11: Events & Sponsorships
- Module 12: Digital & Social PR
- Module 13: Internal Communications
- Module 14: Managing Reputation
- Module 15: Emerging Trends: Modern Public Relations
Who Should Attend
This course is ideal for those new to PR, communications staff, and anyone who wants a solid foundation in public relations. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
