Corporate communications manages how an organisation speaks with all its audiences — employees, customers, investors, and the public — with one clear, consistent voice. This program equips participants with practical corporate communications skills, covering how to plan and manage communications that build understanding, trust, and reputation.
As organisations recognise the strategic value of communications, these skills are highly valued. This course combines corporate communications strategy with practical execution and introduces emerging trends in corporate communications.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand corporate communications concepts
- Understand the communications function
- Align communications with strategy
- Identify audiences and stakeholders
- Develop communication strategies
- Develop key messages and narratives
- Manage internal communications
- Manage external communications
- Apply channel strategy
- Manage executive and leadership communications
- Manage employee engagement communications
- Manage investor and stakeholder communications
- Ensure consistency and brand voice
- Manage communications in change
- Measure communications effectiveness
- Apply emerging trends in corporate communications
Course Outline
- Module 1: Corporate Communications Concepts
- Module 2: The Communications Function
- Module 3: Aligning Communications with Strategy
- Module 4: Audiences & Stakeholders
- Module 5: Developing Communication Strategies
- Module 6: Key Messages & Narratives
- Module 7: Internal Communications
- Module 8: External Communications
- Module 9: Channel Strategy
- Module 10: Executive & Leadership Communications
- Module 11: Employee Engagement Communications
- Module 12: Investor & Stakeholder Communications
- Module 13: Consistency & Brand Voice
- Module 14: Communications in Change
- Module 15: Emerging Trends: Corporate Communications
Who Should Attend
This course is intended for communications professionals, PR staff, and managers responsible for corporate communications. A basic communications foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
