To attract the best talent, organisations must market themselves as great places to work — and employer branding is how they do it. This program equips participants with practical employer branding and recruitment marketing skills, covering how to build a compelling employer brand and attract the right candidates.
As competition for talent intensifies, employer branding skills are increasingly valued. This course combines employer branding with recruitment marketing and introduces emerging trends in talent attraction.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand employer branding concepts
- Understand the talent market
- Define the employee value proposition
- Understand your target candidates
- Audit your current employer brand
- Develop the employer brand
- Craft the employer brand story
- Build careers content and channels
- Apply recruitment marketing
- Use social media for talent attraction
- Build a careers presence
- Engage candidates and talent pools
- Activate employees as advocates
- Manage candidate experience
- Measure employer brand impact
- Apply emerging trends in talent attraction
Course Outline
- Module 1: Employer Branding Concepts
- Module 2: Understanding the Talent Market
- Module 3: The Employee Value Proposition
- Module 4: Understanding Target Candidates
- Module 5: Auditing Your Employer Brand
- Module 6: Developing the Employer Brand
- Module 7: Crafting the Employer Brand Story
- Module 8: Careers Content & Channels
- Module 9: Recruitment Marketing
- Module 10: Social Media for Talent Attraction
- Module 11: Building a Careers Presence
- Module 12: Engaging Candidates & Talent Pools
- Module 13: Employees as Advocates
- Module 14: Managing Candidate Experience
- Module 15: Emerging Trends: Talent Attraction
Who Should Attend
This course is intended for HR, recruitment, and communications professionals who want to build an employer brand and attract talent. A basic HR or marketing foundation is helpful.
Registration & Inquiry
For more details & inquiry, please contact us at:
