Engaging effectively with government, regulators, and the public is essential for organisations whose work intersects with policy and public interest. This program equips participants with practical government and public affairs communication skills, covering how to engage stakeholders, influence policy, and communicate in the public arena.
As organisations navigate complex policy environments, these skills are highly valued. This course combines public affairs with stakeholder communication and introduces emerging trends in public affairs.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand public affairs concepts
- Understand the policy environment
- Map government and policy stakeholders
- Understand how policy is made
- Develop a public affairs strategy
- Build relationships with stakeholders
- Engage with government and officials
- Apply advocacy and lobbying principles
- Develop policy positions and messages
- Write briefings and position papers
- Build coalitions and partnerships
- Communicate with the public
- Manage public consultations
- Manage reputation in the public arena
- Measure public affairs impact
- Apply emerging trends in public affairs
Course Outline
- Module 1: Public Affairs Concepts
- Module 2: The Policy Environment
- Module 3: Mapping Government & Policy Stakeholders
- Module 4: How Policy Is Made
- Module 5: Developing a Public Affairs Strategy
- Module 6: Building Stakeholder Relationships
- Module 7: Engaging with Government & Officials
- Module 8: Advocacy & Lobbying Principles
- Module 9: Policy Positions & Messages
- Module 10: Briefings & Position Papers
- Module 11: Building Coalitions & Partnerships
- Module 12: Communicating with the Public
- Module 13: Managing Public Consultations
- Module 14: Reputation in the Public Arena
- Module 15: Emerging Trends: Public Affairs
Who Should Attend
This course is intended for public affairs, communications, and policy professionals, and anyone who engages with government and the public on behalf of an organisation. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
