Facts inform, but stories move people — and the ability to tell a compelling business story is a powerful tool for leaders, marketers, and communicators alike. This program equips participants with practical business storytelling skills, covering how to craft and tell stories that engage, persuade, and inspire.
As storytelling becomes a recognised business skill, it is increasingly valued. This course combines storytelling principles with practical application and introduces emerging trends in business storytelling.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Understand business storytelling concepts
- Understand why stories work
- Identify when to use stories
- Find and collect stories
- Understand story structure
- Build a story arc
- Craft a clear message
- Create relatable characters
- Build tension and resolution
- Use data within stories
- Tell stories to persuade
- Tell stories to lead and inspire
- Tell stories in presentations
- Deliver stories with impact
- Build a story bank
- Apply emerging trends in business storytelling
Course Outline
- Module 1: Business Storytelling Concepts
- Module 2: Why Stories Work
- Module 3: When to Use Stories
- Module 4: Finding & Collecting Stories
- Module 5: Story Structure
- Module 6: Building a Story Arc
- Module 7: Crafting a Clear Message
- Module 8: Creating Relatable Characters
- Module 9: Building Tension & Resolution
- Module 10: Using Data Within Stories
- Module 11: Telling Stories to Persuade
- Module 12: Telling Stories to Lead & Inspire
- Module 13: Storytelling in Presentations
- Module 14: Delivering Stories with Impact
- Module 15: Emerging Trends: Business Storytelling
Who Should Attend
This course is suitable for leaders, marketers, communicators, and anyone who wants to use storytelling to engage and persuade in business. No prior experience is required.
Registration & Inquiry
For more details & inquiry, please contact us at:
