Lasting development depends not only on services and resources but on shifts in social norms, behaviours, and collective action. This advanced program equips practitioners to design and lead community mobilisation and social and behaviour change communication (SBCC) strategies grounded in behavioural science and community ownership.
Designed for an international audience, the course integrates current SBCC theory, social norms approaches, behavioural insights, and community mobilisation models. Participants will gain the strategic and technical skills to drive measurable, sustained behaviour and norm change at community and population scale.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Apply behavioural science to development
- Diagnose behavioural and social determinants
- Design social and behaviour change strategies
- Apply social norms change approaches
- Apply behavioural insights and nudges
- Design community mobilisation processes
- Build community ownership and collective action
- Segment audiences and design messaging
- Select and integrate communication channels
- Engage influencers and change agents
- Address resistance and harmful norms
- Integrate SBCC across sectors
- Apply participatory communication
- Measure behaviour and norm change
- Sustain and scale change
- Apply emerging trends in social and behaviour change
Course Outline
- Module 1: Behavioural Science for Development
- Module 2: Diagnosing Behavioural & Social Determinants
- Module 3: Designing SBCC Strategies
- Module 4: Social Norms Change Approaches
- Module 5: Behavioural Insights & Nudges
- Module 6: Designing Community Mobilisation
- Module 7: Community Ownership & Collective Action
- Module 8: Audience Segmentation & Messaging
- Module 9: Communication Channels & Integration
- Module 10: Engaging Influencers & Change Agents
- Module 11: Addressing Resistance & Harmful Norms
- Module 12: Integrating SBCC Across Sectors
- Module 13: Participatory Communication
- Module 14: Measuring Behaviour & Norm Change
- Module 15: Emerging Trends: Social & Behaviour Change
Who Should Attend
This advanced course is designed for an international audience of SBCC specialists, community engagement advisers, programme managers, and senior practitioners driving behaviour and social change. A development background is assumed.
Registration & Inquiry
For more details & inquiry, please contact us at:
