Development outcomes hinge on human behaviour — what people choose to do, adopt, or sustain — yet programmes often assume that information alone changes behaviour. This advanced programme equips senior practitioners to apply behavioural science to development, using evidence about how people actually decide and act to design more effective interventions.
Designed for an international audience from officer to director level, the programme integrates behavioural insights, the science of decision-making, behavioural diagnosis and design, nudges and choice architecture, and rigorous testing. Participants learn to lead the application of behavioural science across sectors and to embed it in programme design and evaluation.
Course Objectives
Upon the successful completion of this program, attendees will be able to:
- Critically appraise behavioural science in development
- Understand how people actually decide and act
- Recognise cognitive biases and heuristics
- Move beyond information-deficit assumptions
- Diagnose behavioural barriers and drivers
- Map behaviours and decision points
- Apply behavioural design methods
- Design nudges and choice architecture
- Apply social norms and influence
- Integrate behavioural science across sectors
- Combine behavioural and structural approaches
- Test interventions rigorously
- Apply ethics in behavioural approaches
- Scale effective behavioural interventions
- Measure behavioural outcomes
- Anticipate emerging trends in behavioural science
Course Outline
- Module 1: Behavioural Science in Development
- Module 2: How People Decide & Act
- Module 3: Cognitive Biases & Heuristics
- Module 4: Beyond the Information-Deficit Model
- Module 5: Diagnosing Behavioural Barriers & Drivers
- Module 6: Mapping Behaviours & Decision Points
- Module 7: Behavioural Design Methods
- Module 8: Nudges & Choice Architecture
- Module 9: Social Norms & Influence
- Module 10: Integrating Across Sectors
- Module 11: Behavioural & Structural Approaches
- Module 12: Testing Interventions Rigorously
- Module 13: Ethics in Behavioural Approaches
- Module 14: Scaling Behavioural Interventions
- Module 15: Emerging Trends: Behavioural Science
Who Should Attend
This advanced programme is designed for international programme designers, technical advisers, SBC and research leads, programme directors, and senior officers applying behavioural science across INGO, national NGO, donor, and research settings.
Registration & Inquiry
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